We build content systems for companies with long sales cycles

That help nurture leads and increase lead-to-customer conversion.
Book a call
"We managed
to cut CAC by 30%
through content strategy"
Veronika Troitskaia
Content Strategy Lead
Avito
"They make complex
finance topics
both engaging and easy to understand"
Valeriy Skotnikov
Head of Private Investor Relations
Moscow Exchange
"They infused the team with vision, expertise, and boundless energy"
Sergei Andriiashkin
CMO
Evotor
What we do

We create podcast-based content systems: record one video and turn it into multiple pieces of content.

Then we use them across different platforms to warm up your leads.
Who it's for

Our approach works best for companies with long sales cycles, where multiple touchpoints are needed before a client is ready to buy.

For example:
  • Enterprise
  • B2B SaaS
  • FinTech
  • Real Estate
  • Web3
  • MedTech & Healthcare
  • HR
  • Consulting
What results to expect

Our goal is to help your leads become customers.

To get there, we focus on metrics such as:
  • conversion rate at specific funnel stages
  • drop-off rate
  • time to conversion
  • email and social engagement rates
Who we are

We are two sisters who believe content should help leads make buying decisions and that businesses should be able to measure its impact.

We bring more than 20 years of experience in marketing, content strategy, and podcast production.
Let's find out whether content is the right investment
for your business.
Answer 5–6 questions and get a personalized answer.
Run the Diagnostic

Cases: How content systems increase conversion

Example: a Stock Exchange
Challenge: 70% drop-off
Imagine you're working for a Stock Exchange.

Your goal is to increase the number of customers who invest and generate commission revenue.

You already have 302,000 clients who opened investment accounts, but 70% never made their first investment.
Goal: raise Activation Rate
So we're gonna increase the share of customers making their first investment — Activation Rate.

Increase the number of transactions per customer — Average Transactions per User.
Solution: educate, nurture, convert
Together with the client, define what prospects need to understand, believe and feel before they're ready to buy.

Turn that framework into an engaging format: a reality-series following a beginner investor. Each episode answers one more question, bridging the gap between opening an account and becoming an active investor.

Build a content system around it:
  • email campaigns bringing dormant leads back with new episodes;
  • live Q&A sessions with the host;
  • short-form content for social media.
Result: more than expected
Expected outcome
Higher transaction volume per user among stock audience.

Unexpected outcome
  • 1M+ listens;
  • #1 Investing podcast in Apple Podcasts (CIS);
  • access to the audiences of invited experts.

With this narrative podcast, Moscow Exchange has achieved amazing educational goals
The reality show "The Brewed Business" helped the client's product become top-of-mind, resulting in us winning an Effie Award for effective marketing
With this podcast, we address the HR challenges of a client who is entering the MENA market and assembling a team of local professionals
The "Breathe In — Breathe Out" podcast: We've discovered an extremely ingenious way to onboard medical school students.
Book a call!

Our clients

Does any of this
sound familiar?
If you recognize several of these patterns,
our approach would be a good fit.
Low conversion
from leads to deals
Something is clearly breaking in the middle of the funnel. Leads get stuck, lose context, or cool off before the decision.

⏺ A content system keeps prospects warm, answers their questions, and guides them until they're ready to buy.
CMO and sales team arguing in meetings
The usual tension:
— We brought in 10,500 qualified leads!
— They’re still cold and not buying!

>> A content system bridges the gap between marketing and sales by educating prospects before the first call.


Sales can't re-engage dormant leads
Qualified leads stall in the early stages of the CRM. Open and reply rates remain low despite follow-up efforts.

>> Content gives sales a reason to reconnect—without another "just checking in" email.
Low conversion from discovery calls to deals
Calls start from scratch and you spend time explaining the category, the model, the basics. Clients leave interested, but not convinced.

>> Let content explain the basics, so discovery calls can focus on the customer's business.
You’re not on the client’s shortlist
By the time clients are ready to buy, they’ve already formed a shortlist of vendors in their head. And you’re not on it.

>> Content builds familiarity long before prospects start comparing vendors.
Buyers ask “why you?”
Prospects don't know how you think, how you work, or why your approach is different. To them, you're just another company in the category.

>> The right content reinforces your positioning across every touchpoint.
Price becomes the main objection
Clients don't understand the difference between vendors and don't see enough evidence to understand why you're worth it.

>> Content helps prospects understand what they're actually paying for.
After the discovery call, prospects decide to build it in-house
From the outside, your solution looks much simpler than it really is. They don't see the experience, trial and error, editorial thinking, production systems, and operational processes behind the outcome.

>> Content helps prospects understand what they're actually paying for.
Let's find out whether content is the right investment for your business.
Answer 5–6 questions and get a personalized answer.
Run the Diagnostic

How we craft

How we craft stories
This 4-minute excerpt shows the narrative and editing principles that power content .
Listen to the Craft
~350
video episodes
produced
7 years
building content systems for tech & finance brands
Effie award
for effective marketing

What our clients say

Roman Prokhorenko
Questbook Growth Lead | ex-Rarible
True production experts: your podcasts and audio materials will come out coherent, clean and crispy! What is even more important is the excellent understanding on how exactly audio medium might be useful in your already existing marketing & pr content positioning. I highly recommend everyone to give it a try!
Liza Savenko
Cointelegraph Project Manager
Elena has been a valuable part of our podcast team, consistently delivering top-notch sound work and optimizing audio quality to perfection. Elena's insightful ideas about podcasts, editing skills, and commitment to quality are truly commendable. Elena's dedication and a keen eye for detail make her an asset to any project.
Elena Lipilina
Visible Sports Founder
Hatch Up produces high-quality content that is both engaging, passionate, conscious, and informative. Their attention to detail and professionalism are evident in all of their work. So, if you're looking to create top-notch podcasts for your brand and want to work with a skilled professional, be sure to connect with Hatch up.
Tatiana Kulebyakina
R-Founders Content Master
Sasha, you are incredible! Since the podcast is just one of my focuses, I didn’t dive into it that deeply, but you gave out so much information. Thank you very much for your support, guides, and everything! This definitely helped us save a lot of effort and time on searching!

Do you have this information available somewhere - your course or something? It is so valuable and I want it to be out in the world :)
Karina Vazirova
FemTech Lab 🐆 Co-Founder & CEO
If you are launching a podcast for your brand, reach out to Aleksandra Volkova (rockstar in concept creation and growth) and Elena Volkova (expert in all things production) from Hatch Up. The support has been instrumental in getting the first season of Mother podcast over the line 💪
Anna Asaturova
Culttech Accelerator Startup Relationships Manager
Thank you for the insightful podcasting consultation I had with you! The atmosphere during our meeting was incredibly cosy, and for me, it was really important.

What I appreciated most was our focus on storytelling tricks in podcasts. While the technical aspects are crucial, it's always possible to fix technical things, but it's impossible to fix a bad and boring story. Our conversation helped to dive deeper into the art of storytelling, as compelling narrative is the backbone of any successful podcast.

Co-founders

Alex Volkova

Founder & Executive Director
I like well-organised systems: the consistency of the idea and implementation, the optimisation and subordination of all processes to a single goal. What I love most of all are the moments when I can solve a complex problem not with a lot of hard work, but with a lot of ingenuity. For me, that's what elegant solutions are all about.

That's why in our business I'm responsible for systematising our processes and making sure our creativity is aligned with your business objectives.

Elena Volkova

Founder & Art Director
I love to uncover the untold narratives and explore the boundless wonders of our world. Whether it's digging up lost books about forgotten fishermen or embarking on adventures to the heart of captivating stories, I find joy in every aspect of the creative process. I'm all about embracing the nuances, the textures, and the richness that life offers.

My work revolves around promoting understanding, breaking down barriers, and fostering genuine connections.

Let's discuss your project!

Just pick a slot that suits you and we'll discuss your ideas

Or leave your email, and we'll reply the same day
КонтактыOr lefdgsdave your email, and we'll reply the same dayfghsfdgs
Or email us:
hi@hatchupagency.com
If you don't like mail, write to LinkedIn or Telegram