Increase conversion
from the first touchpoint
to the deal.
from the first touchpoint
to the deal.
We build content systems that prevent prospects
from dropping out of your pipeline.
from dropping out of your pipeline.
"They managed
to cut CAC by 30%
through content strategy"
to cut CAC by 30%
through content strategy"
"They make complex
finance topics
both engaging and easy to understand"
finance topics
both engaging and easy to understand"
"They infused the team with vision, expertise, and boundless energy"
What Do We Do
We create podcast-based content systems: turning one video recording into multiple pieces of content — touchpoints that prevent prospects from dropping out before the deal.
We create podcast-based content systems: turning one video recording into multiple pieces of content — touchpoints that prevent prospects from dropping out before the deal.
Who Benefits From Working With Us
Our approach works best for companies with long sales cycle. For example:
Our approach works best for companies with long sales cycle. For example:
- FinTech
- Real Estate
- B2B Services
- Web3
- MedTech, Healthcare
- HR
- Consulting
What Results Can You Expect
Our main goal is to help qualified leads become customers — and reduce CAC.
To get there, we work with metrics such as:
Our main goal is to help qualified leads become customers — and reduce CAC.
To get there, we work with metrics such as:
- Pipeline Conversion Rate at specific stages
- Pipeline Drop-off Rate
- Time to Conversion
- ER and CR of your email and social channels
Who We Are
We are two sisters who believe content should help prospects make decisions — not just generate impressions.
Together, we bring more than 20 years of experience in marketing, content strategy, and podcast production.
We are two sisters who believe content should help prospects make decisions — not just generate impressions.
Together, we bring more than 20 years of experience in marketing, content strategy, and podcast production.
6 challenges
we work with
we work with
If any of these situations sound familiar, our approach may be a good fit.
Let's find out whether your business actually needs one.
Answer 5–6 questions and get your result.
Answer 5–6 questions and get your result.
How we work:
Clarify your message
We identify the core message of the product — a limited set of ideas that are necessary and sufficient for prospects to become ready to buy.
Design the content system
We identify where prospects interact with your brand, where they drop off, and what information they need at each stage. The result is a blueprint for a content system.
Run the content system
We record the video podcast, turn it into multiple formats, and distribute every piece of content across the touchpoints defined in the blueprint.
Measure the impact
We track how prospects consume content and how it affects intermediate metrics and, ultimately, conversion to a deal.
~350
long-form episodes
produced
produced
7 years
building content systems for tech & finance brands
Effie award
for effective marketing
for effective marketing
Our Сlients
Some of Our Cases
One strategic narrative.
Multiple formats & touchpoints.
Multiple formats & touchpoints.
How we craft
This 4-minute excerpt shows the narrative and editing principles that power the Decision-Driving Content.
This 4-minute excerpt shows the narrative and editing principles that power the Decision-Driving Content.
What our clients say
- True production experts: your podcasts and audio materials will come out coherent, clean and crispy! What is even more important is the excellent understanding on how exactly audio medium might be useful in your already existing marketing & pr content positioning. I highly recommend everyone to give it a try!
- Elena has been a valuable part of our podcast team, consistently delivering top-notch sound work and optimizing audio quality to perfection. Elena's insightful ideas about podcasts, editing skills, and commitment to quality are truly commendable. Elena's dedication and a keen eye for detail make her an asset to any project.
- Hatch Up produces high-quality content that is both engaging, passionate, conscious, and informative. Their attention to detail and professionalism are evident in all of their work. So, if you're looking to create top-notch podcasts for your brand and want to work with a skilled professional, be sure to connect with Hatch up.
- Sasha, you are incredible! Since the podcast is just one of my focuses, I didn’t dive into it that deeply, but you gave out so much information. Thank you very much for your support, guides, and everything! This definitely helped us save a lot of effort and time on searching!
Do you have this information available somewhere - your course or something? It is so valuable and I want it to be out in the world :) - if you are launching a podcast for your brand, reach out to Aleksandra Volkova (rockstar in concept creation and growth) and Elena Volkova (expert in all things production) from Hatch Up. The support has been instrumental in getting the first season of Mother podcast over the line 💪
- Thank you for the insightful podcasting consultation I had with you! The atmosphere during our meeting was incredibly cosy, and for me, it was really important.
What I appreciated most was our focus on storytelling tricks in podcasts. While the technical aspects are crucial, it's always possible to fix technical things, but it's impossible to fix a bad and boring story. Our conversation helped to dive deeper into the art of storytelling, as compelling narrative is the backbone of any successful podcast.
Co-founders
Elena Volkova
Founder & Art Director
I love to uncover the untold narratives and explore the boundless wonders of our world. Whether it's digging up lost books about forgotten fishermen or embarking on adventures to the heart of captivating stories, I find joy in every aspect of the creative process. I'm all about embracing the nuances, the textures, and the richness that life offers.
My work revolves around promoting understanding, breaking down barriers, and fostering genuine connections.
My work revolves around promoting understanding, breaking down barriers, and fostering genuine connections.
Alex Volkova
Founder & Executive Director
I am fascinated by well-organised systems: the consistency of the idea and implementation, the optimisation and subordination of all processes to a single goal. What I love most of all are the moments when I can solve a complex problem not with a lot of hard work, but with a lot of ingenuity. For me, that's what elegant solutions are all about.
That's why in our business I'm responsible for systematising our processes and making sure our creativity is aligned with your business objectives
That's why in our business I'm responsible for systematising our processes and making sure our creativity is aligned with your business objectives
Let's discuss your project!
Just pick a slot that suits you and we'll discuss your ideas
Or leave your email, and we'll reply the same day
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