Between
the first touchpoint
and a deal —
there's a layer
missing
So we build it.
~350
podcast based projects on tech already created
0€
for editing
of your first project
Effie
award for effective
marketing
We guide your
audience to a deal
Inside the team, we call it a “marshmallow path” — a sequence of content that draws people
deeper into the pipeline.
We identify where people lose the path
What knowledge, arguments, or emotional triggers leads lack to make a purchase decision.
We design and produce content
We create materials and map them along the buyer journey.
(These are our “marshmallows”)

Execution-wise: in one shoot day, we record enough audio and video for two weeks ahead — then repurpose it across formats.
We lay out content along the buyer journey
We place content so people follow it bite by bite — from simple to complex, alternating formats and platforms.
We track where movement stalls — and fine-tune
So people don’t feel like dropping off the path, understand you better, and trust you more.

We see what works — adjust the journey — and repeat.
Not content marketing
It’s not about traffic,
it’s about moving qualified leads toward a deal.
Not CRM marketing
It doesn’t rely on manual outreach, it works across the broader pipeline audience.
Not only content production
Content is just the material; the value is in how it’s arranged into touchpoints.
6 signs you need
a “marshmallow path”
Low conversion from qualified leads to deals
Something is clearly breaking in the middle of the funnel. Leads get stuck, lose context, or cool off before the decision.

This is where a content path brings them back on track.
CMO and COO arguing in meetings
The usual tension:
— We brought in 10,500 qualified leads!
— They’re still cold and not buying!
This usually means there’s no structured sequence of touchpoints between qualification and deal.

We build that sequence — so leads don’t stall after qualification.
Low conversion from discovery calls to deals
Calls start from scratch and you spend time explaining the category, the model, the basics.
No matter how well your sales runs the discovery, clients leave interested — but not convinced.

Which means the work should happen earlier — educating and building conviction before the call.

And we build that layer before the call.
You’re not on the client’s shortlist
By the time clients are ready to buy,
they’ve already formed a shortlist of vendors in their head. And you’re not on it.

Which means you should've reached them much earlier — long before they start actively looking for a solution.

We make sure you’re present before the shortlist is formed.
Buyers ask “why you?”
You’ve already done the strategic work — shaped your positioning, defined your edge. You know exactly what you do better — and why clients should choose you.

But leads haven’t seen enough to get it yet.

We help leads see your value the way you see it — piece by piece.
Price becomes a comparison point
Clients usually don’t push back on price itself — they react to the gap between price and perceived value.

When price becomes the main discussion, it means your value isn’t visible yet.

We make that value visible — piece by piece.
Is your sales path missing a content layer?
Take a 3-minute diagnostic to see how your pipeline handles trust, warm-up, and long decision cycles
Run the Diagnostic

Our Сlients

Some of Our Cases

"Crossing the Desert" is a podcast about how entrepreneurs are changing the UAE and Dubai over the years. That's the project we're working on right now
The reality show "The Brewed Business" helped the client's product become top-of-mind, resulting in us winning an Effie Award for effective marketing
With this podcast, we address the HR challenges of a client who is entering the MENA market and assembling a team of local professionals
With this narrative podcast, Exchange has achieved amazing educational goals and onboarded thousands of newcomers

The conversational podcast "Business, Robots, Dreams" turned out to be the best way to promote fintech solutions
The "Breathe In — Breathe Out" podcast: We've discovered an extremely ingenious way to onboard medical school students.
We have created an audio business simulator for experimental purposes. While it currently does not have a partner or sponsor, you have the opportunity to become one
Daily podcast by Robert Baggs covering all the latest major news in crypto, blockchain, and Web3 in under 10 minutes
How everyday people level up and improve their lives with these new technologies
Focusing on BTC, Ethereum, altcoins and new technological advancements in the cryptocurrency industry
In-depth dives into the culture of BTC, Ethereum and Web3
We handled post-production for a daily podcast. We set up processes so efficiently that we can meet even the tightest deadlines.
We successfully compiled a coherent episode from various speeches given at offline conferences. We can package any type of content.
We gathered podcasts recorded over Zoom, on the phone, or during Twitter broadcasts. It demonstrates our skill in reconstructing poor-quality sound if needed.
We expertly edited an hour-long recording into 10 concise shorts when our client chose to use a podcast to enhance their Twitter and LinkedIn presence.
What our clients say
  • Roman Prokhorenko
    Questbook Growth Lead | ex-Rarible
    True production experts: your podcasts and audio materials will come out coherent, clean and crispy! What is even more important is the excellent understanding on how exactly audio medium might be useful in your already existing marketing & pr content positioning. I highly recommend everyone to give it a try!
  • Liza Savenko
    Cointelegraph Project Manager
    Elena has been a valuable part of our podcast team, consistently delivering top-notch sound work and optimizing audio quality to perfection. Elena's insightful ideas about podcasts, editing skills, and commitment to quality are truly commendable. Elena's dedication and a keen eye for detail make her an asset to any project.

  • Elena Lipilina

    Visible Sports Founder
    Hatch Up produces high-quality content that is both engaging, passionate, conscious, and informative. Their attention to detail and professionalism are evident in all of their work. So, if you're looking to create top-notch podcasts for your brand and want to work with a skilled professional, be sure to connect with Hatch up.
And it's gonna be
an amazing adventure,
we're sure of it

The Process:
5 Steps to Result

Alignment & Configuration

  • discovery call to define business objective and missing sales layer
  • custom configuration based on your sales cycle
  • contract and formalities.

Result: agreed scope aligned with your sales pipeline.

Build the foundation
We conduct either a full creative launch or a technical launch.

Result: a structured environment ready for continuous content production.
Compare launch options

Run the Content Engine

We activate the continuous production system:

  • pre-production
  • recording
  • post-production
  • publishing

Result: predictable content output aligned with SLA.

Compare production options

Add Strategic Layers
Optional layers that expand the engine’s impact across your sales system.

Performance & Business Integration:
  • audit of business goals
  • metric design
  • reporting perimeter
  • feedback loop

Distribution & Amplification:
  • show launch buildup
  • episode promotion mechanics
  • additional topic videos
  • shorts
Explore Strategic Layers

Continuous Optimization

We monitor performance, refine messaging, and adjust the system based on pipeline feedback.

Pricing
Pricing depends on the scope — but here are rough benchmarks to get a sense of the range:
  • setup is around €2,500,
  • then about €1,500 per episode.
In practice, most projects land at €2,000–€5,000 per month.

If you want to go deeper — and you’re the kind of person who likes spreadsheets and digging into pricing — here’s our detailed breakdown.
If not, book a call.
We’ll talk through your case and send a tailored proposal after.

Let's discuss your project!

Just pick a slot that suits you and we'll discuss your ideas

What our clients say

  • Tatiana Kulebyakina
    R-Founders Content Master
    Sasha, you are incredible! Since the podcast is just one of my focuses, I didn’t dive into it that deeply, but you gave out so much information. Thank you very much for your support, guides, and everything! This definitely helped us save a lot of effort and time on searching!

    Do you have this information available somewhere - your course or something? It is so valuable and I want it to be out in the world :)
  • Karina Vazirova
    FemTech Lab 🐆 Co-Founder & CEO
    if you are launching a podcast for your brand, reach out to Aleksandra Volkova (rockstar in concept creation and growth) and Elena Volkova (expert in all things production) from Hatch Up. The support has been instrumental in getting the first season of Mother podcast over the line 💪
  • Anna Asaturova
    Culttech Accelerator Startup Relationships Manager
    Thank you for the insightful podcasting consultation I had with you! The atmosphere during our meeting was incredibly cosy, and for me, it was really important.

    What I appreciated most was our focus on storytelling tricks in podcasts. While the technical aspects are crucial, it's always possible to fix technical things, but it's impossible to fix a bad and boring story. Our conversation helped to dive deeper into the art of storytelling, as compelling narrative is the backbone of any successful podcast.

Our Podcasting Posts

just for you to make sure we know
what we're doing
Behind the Strategy — The Craft Layer
This 4-minute excerpt shows the narrative and editing principles that power the content engine.
Listen to the Craft

Co-founders

Elena Volkova

Founder & Art Director
I love to uncover the untold narratives and explore the boundless wonders of our world. Whether it's digging up lost books about forgotten fishermen or embarking on adventures to the heart of captivating stories, I find joy in every aspect of the creative process. I'm all about embracing the nuances, the textures, and the richness that life offers.

My work revolves around promoting understanding, breaking down barriers, and fostering genuine connections.

Alex Volkova

Founder & Executive Director
I am fascinated by well-organised systems: the consistency of the idea and implementation, the optimisation and subordination of all processes to a single goal. What I love most of all are the moments when I can solve a complex problem not with a lot of hard work, but with a lot of ingenuity. For me, that's what elegant solutions are all about.

That's why in our business I'm responsible for systematising our processes and making sure our creativity is aligned with your business objectives

Let's discuss your project!

Just pick a slot that suits you and we'll discuss your ideas

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