I. Control Access

• 

  When:

  • you rely on paid channels to reach your audience
  • rising ad costs put pressure on your unit economics
  • your ICP is narrow, making paid targeting increasingly expensive
  • and in high-end markets, access to decision-makers is heavily guarded
• 

  We help you:

  • build a base you can return to — without rebuying access every time
  • create sustained inbound interest of targeted ICP
  • use podcasting as a legitimate reason to reach high-value prospects directly.

II. Build Targeted Mental Availability

• 

  If you notice that:

  • you’re rarely on the initial shortlist
  • buyers discover you late in the process
  • competitors are “already familiar” when procurement starts

  In long B2B cycles, buying decisions begin long before sales conversations do.
• 

  We help you:

  • Build a defined circle of relevant decision-makers who know what you do.
  • Maintain consistent visibility within that circle over time.

  So when the moment comes — you are already on the shortlist.

III. Control Deal Momentum

• 

  If you notice that:

  • prospects stall after the first contact — there’s interest, but not a conviction
  • buyers ask “why you?”
  • price becomes a comparison point because the full scope and value of your work isn’t yet visible
  • sales calls start from scratch — you spend valuable time explaining the category, the model, and the basics.
• 

  We help you:

  • build a repeatable persuasion layer across the full sales cycle
  • introduce your approach, methodology, and value step by step
  • educate your ICP about how your category works and where your company fits within it.

  As a result, they come to the call ready for a substantive discussion and with a clear understanding of the value behind your pricing.