Content
Systems for Complex
Buying Cycles
Systems for Complex
Buying Cycles
~350
projects on tech already created
0€
for editing
of your first project
of your first project
Effie award
for effective marketing
for effective marketing
As soon as buyers recognize their problem — they immediately fall into the Decision Spiral: loops of searches and doubts.
And at every turn, they risk dropping off the track because of information gaps, contradictions, fatigue, and distractions.
And at every turn, they risk dropping off the track because of information gaps, contradictions, fatigue, and distractions.
Buyers get lost between the first touch
and the deal
and the deal
We help byers move through the spiral: placing answers and bites of information along their way.
As the picture becomes clearer, confidence grows — and buyers become ready to act.
As the picture becomes clearer, confidence grows — and buyers become ready to act.
So we build
the Decision Track
the Decision Track
Is your sales path missing a content layer?
Take a 3-minute diagnostic to see how your pipeline handles trust, warm-up, and long decision cycles
Take a 3-minute diagnostic to see how your pipeline handles trust, warm-up, and long decision cycles
How we design
the Decision Track
the Decision Track
4 steps to help buyers move toward a decision
Narrative
Architecture
Architecture
We define what picture needs to emerge in the buyer’s mind
Buyer Route
Mapping
Mapping
We study how many touchpoints buyers need and where
Decision Track
Design
Design
We break the coherent picture into fragments:
- from broad overviews to details,
- across formats,
- across channels.
Place
Decision Triggers
Decision Triggers
So the buyer doesn’t just understand — but becomes ready to decide.
- We capture enough audio and video for weeks ahead in one recording session.
- Repurpose it across formats and platforms: full-length episodes, shorts, clips, posts.
- Publish the content — or hand it over to your internal team for distribution.
- Track metrics, identify friction points, and adjust the spiral over time.
Result:
Your buyers keep encountering the fragments of information — across platforms, formats, and levels of depth.
Gradually, the picture becomes more coherent, confidence grows, and the buyer moves to action.
How we execute the Decision Track
Not content marketing
It’s not about traffic,
it’s about moving qualified leads toward a deal.
it’s about moving qualified leads toward a deal.
Not CRM marketing
It doesn’t rely on manual outreach, it works across the broader pipeline audience.
Not only content production
Content is just the material; the value is in how it’s arranged into touchpoints.
Our Сlients
Some of Our Cases
6 signs
we can help you
we can help you
These are usually signs that your buyers get stuck on the way to a deal — and that’s exactly where we can help.
What our clients say
- True production experts: your podcasts and audio materials will come out coherent, clean and crispy! What is even more important is the excellent understanding on how exactly audio medium might be useful in your already existing marketing & pr content positioning. I highly recommend everyone to give it a try!
- Elena has been a valuable part of our podcast team, consistently delivering top-notch sound work and optimizing audio quality to perfection. Elena's insightful ideas about podcasts, editing skills, and commitment to quality are truly commendable. Elena's dedication and a keen eye for detail make her an asset to any project.
- Hatch Up produces high-quality content that is both engaging, passionate, conscious, and informative. Their attention to detail and professionalism are evident in all of their work. So, if you're looking to create top-notch podcasts for your brand and want to work with a skilled professional, be sure to connect with Hatch up.
And it's gonna be
an amazing adventure,
we're sure of it
an amazing adventure,
we're sure of it
Pricing
Pricing depends on the scope — but here are rough benchmarks to get a sense of the range:
If you want to go deeper — and you’re the kind of person who likes spreadsheets and digging into pricing — here’s our detailed breakdown.
If not, book a call.
We’ll talk through your case and send a tailored proposal after.
- setup is around €2,500,
- then about €1,500 per episode.
If you want to go deeper — and you’re the kind of person who likes spreadsheets and digging into pricing — here’s our detailed breakdown.
If not, book a call.
We’ll talk through your case and send a tailored proposal after.
Let's discuss your project!
Just pick a slot that suits you and we'll discuss your ideas
What our clients say
- Sasha, you are incredible! Since the podcast is just one of my focuses, I didn’t dive into it that deeply, but you gave out so much information. Thank you very much for your support, guides, and everything! This definitely helped us save a lot of effort and time on searching!
Do you have this information available somewhere - your course or something? It is so valuable and I want it to be out in the world :) - if you are launching a podcast for your brand, reach out to Aleksandra Volkova (rockstar in concept creation and growth) and Elena Volkova (expert in all things production) from Hatch Up. The support has been instrumental in getting the first season of Mother podcast over the line 💪
- Thank you for the insightful podcasting consultation I had with you! The atmosphere during our meeting was incredibly cosy, and for me, it was really important.
What I appreciated most was our focus on storytelling tricks in podcasts. While the technical aspects are crucial, it's always possible to fix technical things, but it's impossible to fix a bad and boring story. Our conversation helped to dive deeper into the art of storytelling, as compelling narrative is the backbone of any successful podcast.
Our Podcasting Posts
just for you to make sure we know
what we're doing
what we're doing
Behind the Strategy — The Craft Layer
This 4-minute excerpt shows the narrative and editing principles that power the content engine.
This 4-minute excerpt shows the narrative and editing principles that power the content engine.
Co-founders
Elena Volkova
Founder & Art Director
I love to uncover the untold narratives and explore the boundless wonders of our world. Whether it's digging up lost books about forgotten fishermen or embarking on adventures to the heart of captivating stories, I find joy in every aspect of the creative process. I'm all about embracing the nuances, the textures, and the richness that life offers.
My work revolves around promoting understanding, breaking down barriers, and fostering genuine connections.
My work revolves around promoting understanding, breaking down barriers, and fostering genuine connections.
Alex Volkova
Founder & Executive Director
I am fascinated by well-organised systems: the consistency of the idea and implementation, the optimisation and subordination of all processes to a single goal. What I love most of all are the moments when I can solve a complex problem not with a lot of hard work, but with a lot of ingenuity. For me, that's what elegant solutions are all about.
That's why in our business I'm responsible for systematising our processes and making sure our creativity is aligned with your business objectives
That's why in our business I'm responsible for systematising our processes and making sure our creativity is aligned with your business objectives
Let's discuss your project!
Just pick a slot that suits you and we'll discuss your ideas
Or leave your email, and we'll reply the same day
КонтактыOr lefdgsdave your email, and we'll reply the same dayfghsfdgs