4 Minutes
That Explain Everything
That Explain Everything
About Our Method
Here’s one episode of the show "Let Me Drive" — an interactive podcast created for a community
of relocated startup founders.
Give it a listen — or even just the first 4 minutes.
Even if it feels slightly out of context, these first minutes show the core of how we work.
of relocated startup founders.
Give it a listen — or even just the first 4 minutes.
Even if it feels slightly out of context, these first minutes show the core of how we work.
- 1. Human-first storytellingWe always keep people — their goals, emotions, and lived experiences — at the center. Instead of asking our guest to discuss how to take a business online, we guided her to share her own very personal story.
What we always listen for — the stories behind the signals, the human turns behind the business milestones. - 2. The one-minute hookWe follow the “First Minute Rule”: something meaningful, emotional, or dramatic should happen in the very first minute to capture attention.
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3. Tight editingWe cut out the fluff — no generic insights or filler talk. Our shows are designed for busy people. - 4. Structured dramaNot in the sense of drama queens, but in the sense of narrative. We focus on decision-making moments — those that define the path of someone’s life.
- 5. EngagementPodcasts are a one-way format, but we treat our listeners as active participants. That’s why we often include polls, questions, UGC — any form of interaction.
- 6. A sense of realityThis episode includes field recordings from the beach and a stadium. These sounds give listeners not just the what, but the what it felt like. Coffee brewing, ambient city noise, a car door slamming — these little cues create immersion and emotional resonance.
- 7. Marketing effectivenessThis particular episode helped strengthen the community of relocated startup founders. And if you're curious about our business-first approach, here’s one of our case studies with numbers.
We produce a range of formats — reality, narrative, immersive, interactive, and of course, conversational shows. The style may vary, but our principles stay the same:
I hope this gives you a better sense of how we think and work.
- people and their stories are always at the center,
- the edit is tight, punchy, and varied in sound,
- and the end result is always tied to clear, measurable business outcomes.
I hope this gives you a better sense of how we think and work.
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